This post is from the first blog I started, called “How to Start a Law Firm.” Over the years I’ve moved to different sites a few times and wanted to catalog all of my content in one place. If an article refers to a link and there is no link, sorry, that’s consequence of the move. Enjoy!
One of the cool things about the internet today is the ability to track everything that is going on. People are tracking you wherever you go on the internet, and they do this so they can be as effective as possible.
I even track you when you come here!
The tracking software I use is called Google Analytics. As the name implies, it’s a part of the Google suite of resources, and it’s as powerful as it is easy to set up.
Today we’re going to talk about installing Google Analytics on your site so you can see if anyone is actually reading your stuff.
Setting Up Google Analytics is Really Easy
Pretty much like everything Google, installing analytics is really easy. Here are the steps:
- Sign up for a gmail account;
- Google “google analytics” and sign in with your gmail account;
- Click “create new group” or whatever pops up;
- Enter your information into the fields as requested (website URL, etc.); and
- Click “create analytics code” or whatever is at the end.
Installing Google Analytics is Just as Easy
Once you’ve clicked the button to create the code you’ve got a couple of options depending on how your law firm blog is set up.
If you’ve got a wordpress blog like we’ve been talking about the process is simple:
- Open your wordpress dashboard;
- Click on “plugins” and then “install new” – search for “Google analyticator”;
- Download and activate the Google analyticator plugin and follow the prompts to set it up.
Now, when you follow the prompts it will open a pop up window and have you sign into your gmail account. Go ahead and do that. It will spit you out a line of code that you cut and paste into the analyticator plugin and voila, you’ve got yourself some analytics!
Some Other Blogging Software
If you’ve got some other blogging software or your blog is coded out, the way to install analytics is still easy.
All you have to do is, in the analytics site, copy the code that was generated (it’s about 3/4 of the way down the page), plug it into your website just above thetag (just hit control f and search for “body”) and you’re ready to rock and roll.
What the Dashboard Will Look Like
For at least the first 24 hours there won’t be any activity in your analytics account – it takes at least that long for Google to find it and start processing it. Once it does though, any time anyone comes to your site you’ll know it. You’ll know how they got there, how long they stayed, and how they left.
That’s some powerful law firm marketing information right there, particularly if you are outsourcing your marketing.
Over time, hopefully you’ll start to get more people to your blog, and your screenshots will start to look like this:
There’s a whole bunch of great stuff in there, but at just a glance you can see that over the last month 492 unique visitors visited my blog. That’s fantastic!
Don’t wait – get started blogging now!
About Me: I’m the owner of CMS Law Firm and I love talking about starting a law firm and law firm marketing. Thanks for reading!
P.S. – If you are having any trouble with this just leave a comment and we’ll figure it out. Thanks!
If you missed the earlier posts about this you can see them here: